ARTICLE
12 July 2024

Best Practices In Trademark Auditing: Getting Your Rights In Order

NG
Novagraaf Group

Contributor

Novagraaf has been helping iconic brands and innovative organisations drive competitive advantage through intellectual property (IP) for more than 130 years. One of Europe’s leading IP consulting groups, Novagraaf specialises in the protection and global management of IP rights, including trademarks, patents, designs, domain names and copyright. Part of the Questel group, Novagraaf has 18 offices worldwide and a network of more than 330 IP attorneys and support specialists.
In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.
Worldwide Intellectual Property

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Whether bloated with unused registrations or starved by gaps in coverage, a thorough audit of your trademark assets could help you to identify ways to streamline and exploit your portfolio, saving you money while also improving the efficiency of your assets. Before you can value or exploit IP, however, you need to first know what it is that you own and also verify that those rights are valid and enforceable.

Undertaking an IP audit will also enable you to consolidate your rights and agreements by providing you with a clearer picture of your IP assets, and their respective strengths and weaknesses. We typically find that many companies can reduce their spending on IP matters and ring-fence the strength of their rights by auditing their IP portfolios using our four-step process.

Find out more in our white paper, which can be downloaded here.

 

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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