Thailand: Consumer Protection

Food businesses in Thailand face a complex regulatory landscape when packaging randomized toys or collectibles with their products. Understanding Thai FDA requirements for nonfood objects, toy safety standards, and gambling law considerations becomes essential as blind-box-style promotions gain popularity in the confectionery and snack markets.

Thailand's cabinet has approved a draft Act on Liability for Defective Goods, known as the "Lemon Law," which aims to strengthen buyers' positions in pursuing claims against sellers by introducing product-specific rules, clearer remedies, and a buyer-friendly presumption that shifts the burden of proof. The draft law modernizes Thailand's consumer protection framework to align with international standards, with enhanced protections for vehicles and electronic appliances, and will take effect 180 days after

Thailand has prescribed more stringent labeling specifications for traditional and electric vehicles (EVs), requiring manufacturers and importers for sale to display clear, accurate product information on vehicle labels.