ARTICLE
26 May 2025

Dubai Launches The First International Sports And Entertainment Free Zone At One Central: A Legal And Investment Perspective

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BSA Law

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Dubai Launches the First International Sports and Entertainment Free Zone at One Central – A Legal and Investment Perspective
United Arab Emirates Media, Telecoms, IT, Entertainment

Dubai Launches the First International Sports and Entertainment Free Zone at One Central – A Legal and Investment Perspective

Introduction

In a pioneering move, Dubai has officially launched the International Sports and Entertainment Free Zone Cluster, located in the dynamic One Central development, adjacent to the Museum of the Future. This bold initiative aims to redefine the legal and economic landscape of the sports and entertainment sectors, positioning Dubai as a global hub for innovation, investment, and talent.

The project is led by the Dubai Integrated Economic Zones Authority (DIEZ), in collaboration with the Dubai Sports Council and Dubai Sports City, and represents a cutting-edge regulatory model supporting creative industries.

1. Free Zones: Legal Foundations and Economic Role

Dubai's free zones operate under modern legal structures designed to attract foreign direct investment. According to Federal Law No. 32 of 2021, these zones allow full foreign ownership, tax exemptions, and simplified licensing procedures.

The newly launched sports-entertainment zone enhances this legal framework by providing a dedicated platform for sports, wellness, media, and cultural enterprises.

2. Legal Framework Governing Sports and Entertainment

The UAE has placed strategic importance on regulating sports and entertainment activities. Laws such as Federal Sports Law No. 8 of 2014 and related regulations on sponsorships, events, and intellectual property rights establish the sector's legal foundation.

Embedding these activities within a free zone context reflects a modern legal approach that prioritizes sector-specific governance while maintaining regulatory compliance.

3. Legal and Economic Incentives for Investors

Key benefits for investors in the zone include:

This makes the zone a legal and economic accelerator for both established entities and startups.

4. Legal Analysis: Challenges and Opportunities

Among the legal considerations are:

DIEZ's legal infrastructure provides flexible mechanisms to address these through modern bylaws and smart regulatory technology.

5. Social and Legal Impact

The free zone is expected to:

Conclusion: Dubai as a Global Legal Innovation Blueprint

The International Sports and Entertainment Free Zone at One Central reflects Dubai's continued leadership in merging legal innovation with global infrastructure. The next phase will require agile regulation, dispute resolution mechanisms, and policy alignment to ensure this model can be replicated globally.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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