Private-label diaper sales are rising as budget-conscious consumers shift away from national brands due to inflation. Retailers are enhancing their store brands with better quality and marketing. John Clear of AlixPartners notes private-label grocery sales have grown from 19–20% pre-COVID to 24–25% today, with potential to hit 30% by 2030 as value-seeking behavior increases.
PRESS RELEASE
1 October 2025
Retail Partner John Clear Discusses The Driver Of The Growth In Demand For Private Label Products
AlixPartners
Contributor
AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
Private-label diaper sales are rising as budget-conscious consumers shift away from national brands due to inflation.