According to a new survey by AlixPartners, most retail executives believe President Donald Trump may eventually reverse the "reciprocal" tariffs imposed on the EU, Vietnam, India, and other nations. This optimism may be driven by recent legal challenges and renewed U.S.-China trade negotiations. However, AlixPartners managing director Sonia Lapinsky cautions that countries like Vietnam and India lack the influence that China holds, so businesses should continue preparing for alternative outcomes.
PRESS RELEASE
30 June 2025
CNBC: AlixPartners Sonia Lapinsky Shares Views On Survey Results That Retail Leaders Anticipate Tariff Relief But Stay Cautious On Global Trade
AlixPartners
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AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
According to a new survey by AlixPartners, most retail executives believe President Donald Trump may eventually reverse the "reciprocal" tariffs imposed on the EU, Vietnam, India, and other nations.