Lewis Silkin has acted for The Hoffman Agency on its acquisition of CCGroup, a PR-led marketing firm focused on the tech sector, based in London. This deal, a significant UK advertising & marketing sector transaction, strengthens The Hoffman Agency's global footprint and enhances its ability to deliver cutting-edge, integrated marketing communications.
The acquisition of CCGroup represents a strategic move for The Hoffman Agency, adding a highly respected and industry-focused team with deep expertise in tech. The transaction also highlights the growing influence of The Hoffman Agency in the global communications landscape, particularly in the technology and B2B sectors.
Our team was led by Head of Corporate, Paul Rajput, with support from Corporate Managing Associate Leah Glover and Associate Stacy Treharne; Tax Senior Associate Emma McGrory; Digital Commerce and Creative Associate David Cakebread; Employment Associate Harry Orbell; Data, Privacy and Cyber Associate Michael Charalambous; Rewards and Incentives Associate Michael Birchall; and Trainee Solicitors Ojasee Datar and Kieran Roberts.
Commenting on the deal, Lewis Silkin's Head of Corporate, Paul Rajput, said:
"We are delighted to have supported The Hoffman Agency on securing their strategic acquisition of CCGroup. This deal demonstrates once again our expertise and market leading reputation in advising clients within the advertising & marketing sector on mid-market M&A - our various team members supporting this transaction are all regular advisers to clients in the sector and so they were able to use that knowledge in an effective manner."
Commenting on the deal, The Hoffman Agency's President and CEO, Lou Hoffman, said:
"Throughout the acquisition process, we were fortunate to have Lewis Silkin supporting us with their legal expertise. Their team was instrumental in ensuring a smooth transaction, offering invaluable guidance and helping us navigate the complexities of what was such a significant deal for us. Their professionalism and insight helped make this partnership with CCGroup a reality."