Poland: Media, Telecoms, IT, Entertainment

The EU AI Act's Article 50 introduces age-dependent disclosure requirements for AI-powered NPCs in video games, creating a new compliance framework where the same generative character may require explicit labeling in one context but not another. This provision intersects with emerging consumer protection regulations and child safety standards, fundamentally changing how gaming studios must assess their AI implementations based on actual player demographics rather than abstract user models.

As artificial intelligence reshapes legal workflows in 2026, a generation of young lawyers confronts fundamental questions about career longevity and professional identity. Drawing on multiple industry surveys and the perspectives of Gen Z practitioners, this analysis examines whether AI represents an existential threat or a transformative tool that will redefine what it means to practice law.

Poland's M&A market recorded 330 transactions in 2025, with the technology, media, and telecommunications sector leading activity at 20% of total deals. As regulatory frameworks like the EU AI Act and NIS2 Directive reshape the landscape, TMT transactions are becoming increasingly compliance-driven, with new risks around AI governance, employment classification, and foreign investment scrutiny fundamentally altering deal structures and valuations.

Understanding dual-use items trade restrictions is absolutely essential for companies today. Due to the comprehensive development of new technologies and the complex geopolitical situation in recent years, the importance of products that can be used for both civilian and military purposes-so-called dual-use items-is increasing.

Poland's M&A market recorded 330 transactions in 2025, with the technology, media, and telecommunications sector leading activity at 20% of total deals. As regulatory frameworks like the EU AI Act and NIS2 Directive reshape the landscape, TMT transactions are becoming increasingly compliance-driven, with new risks around AI governance, employment classification, and foreign investment scrutiny fundamentally altering deal structures and valuations.

Let's start with some statistics: the telephone took an incredible 50 years to reach 50 million users. The internet took seven years.

As AI-generated content floods professional communications, the ability to craft genuine, human-centered messages has become a critical competitive advantage.

The amendment to the Act on the National Cybersecurity System („the Act”) introduces changes in the way cybersecurity is supervised in Poland.

The use of new technologies, including artificial intelligence, has become common due to the acceleration of creative processes, reduction of costs and the ability to quickly create content. In addition to these benefits, however, there are serious abuses by commercial entities, especially against people who enjoy public trust, such as doctors, whose authority is sometimes used in advertisements for commercial products, including dietary supplements.

Po wielomiesięcznych pracach, dyskusjach i branżowych protestach, krajowy ustawodawca przyjął nowelizację Ustawy o prawie autorskim i prawach pokrewnych...

After months of deliberations, discussions, and industry protests, the national legislator has adopted an amendment to the Copyright and Related Rights Act ("Copyright Act")...

W ostatnich miesiącach na rynku pojawiło się wiele narzędzi umożliwiających tworzenie lub modyfikację muzyki przy użyciu sztucznej inteligencji, np. Loudly, SongR, Soundraw, MusicGen i Suno.