Ireland: Social Media

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Promoting Medicines On Social Media: HPRA Launches Dedicated Regulatory Webpage
The Irish Health Products Regulatory Authority has launched a dedicated webpage addressing the promotion of medicines on social media, signaling intensified regulatory scrutiny of online pharmaceutical advertising. This development follows a dramatic increase in enforcement actions, with the HPRA removing or amending over 456 web addresses linked to GLP-1 products in 2024 alone. Companies operating in Ireland's medicines market must now navigate strict advertising rules that extend beyond official channels
Ireland Healthcare
AC
Arthur Cox
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