Article
Greenwashing Enforcement Has Arrived: What The EU's New Fast Fashion Rules Signal For All Consumer-Facing Businesses
The EU's Ecodesign for Sustainable Products Regulation has banned the destruction of unsold apparel and footwear from July 2026, forcing retailers to pivot from recycling and disposal to donation, resale and reuse strategies. With mandatory public reporting on unsold stock disposal and stricter policing of environmental marketing claims now in force, consumer-facing businesses across Ireland and the EU face a fundamental shift in how they manage inventory, report waste, and communicate sustainability creden
RDJ LLP