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Deepfakes, Personality Rights, And The Law: How India Is Improvising Protection For AI-Generated Impersonation
Generative AI can now reproduce a person's face, voice and mannerisms with a fidelity that the average viewer cannot tell apart from reality. What began as novelty content—face-swapped videos, synthetic voice clips circulated for entertainment—has, since 2023, become a live commercial and reputational threat.
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