India: Licensing & Syndication

The rapid growth of short-form content has transformed social media marketing in India. Platforms such as Instagram have become indispensable tools for brands seeking consumer engagement through reels, influencer campaigns and promotional videos. As per 2025 data, almost 80 percent of marketing professionals integrated Facebook and Instagram into their digital marketing campaigns.

Can artificial intelligence legally own a fashion design it creates? Indian copyright law offers no clear answer, leaving designers, brands, and AI developers in a legal vacuum where neither the training process nor the resulting creations have settled ownership rules. This article examines how generative AI exposes fundamental gaps in India's fragmented fashion IP framework, where copyright and design protection actively displace each other, and proposes legislative reforms to address the dual authorship c

In Al-Hamd Tradenation v. Phonographic Performance Limited, 2025:DHC:3695, the Delhi High Court delivered an important judgment clarifying the scope of compulsory licensing under Section 31 of the Copyright Act, 1957 and held that a copyright owner cannot defeat public access to copyrighted works by imposing arbitrary or unreasonable licensing conditions.

Due to its efficiency, confidentiality, and cost-effectiveness, arbitration has become the preferred method of resolving commercial disputes.

In the realm of intellectual property (IP), licensing allows inventors and rights holders to share their creations while controlling how others can use them.

On 8 December 2025, the Department for Promotion of Industry and Internal Trade (DPIIT) released Part I of a Working Paper prepared by an expert committee constituted earlier this year.

Design protection remains fundamental to protect the quickly evolving creative field whose components include product manufacturing together with graphic design work and fashion creations.

The 21st century has seen a rapid surge in technological innovation, from minor tweaks to revolutionary breakthroughs.

Content creation, dissemination, and consumption occur at a staggering pace in the digital age.