Guernsey Finance has appointed Christopher Chan as its first Hong Kong Representative.

Mr Chan, who takes up his post later this month, will lead Guernsey's promotional efforts in Hong Kong as well as be an on-the-ground presence for Guernsey Finance and its member firms. He will also assist with promotion in the wider South East Asia region.

The promotional agency for the island's finance industry opened its Hong Kong office at Three Pacific Place in Admiralty in March last year. It was initially used as a base from which Guernsey Finance's Shanghai-based China Representative, Wendy Weng, carried out further promotional activities in South East Asia, and also by the Guernsey Financial Services Commission (GFSC) to provide regulatory advice to those in the region who might be considering Guernsey-specific ventures.

"We've had a really positive experience since opening our Hong Kong office, so much so that we now require a permanent representative to be based there," said Kate Clouston, Director of International Business Development at Guernsey Finance.

"There are a growing number of opportunities across all sectors and we're therefore excited to be able to share Guernsey's complete offering with the Asia market. It has reaffirmed our belief that Hong Kong is an important financial hub and our continued commitment to the region can only be seen as a positive for business prospects and the further development of Guernsey relationships in Asia."

Mr Chan, who is fluent in English, Cantonese and Mandarin, has worked in Hong Kong's corporate services sector for the past six years, with a particular focus on business development.

"I am really excited to be joining Guernsey Finance and being involved in Guernsey's continued development in Asia," said Mr Chan.

"Having grown up in Hong Kong, where 'East meets West', helping to connect Western clients and companies with the Asian market comes very naturally to me and I'm looking forward to explaining the positives that Guernsey has to offer in this regard."

The Hong Kong office is Guernsey Finance's second overseas outpost following its Shanghai office, which opened in 2007.

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