Guernsey Finance has stepped up its work in London and expects connections with the capital to grow further with the confirmed appointment of its new London Representative.

The island's promotional agency is pleased to announce Adrian Norman as its latest member of the team. He will be permanently based in London with a remit to further promote awareness of the island's finance offering, to educate about Guernsey's financial services, and to connect London professionals with Guernsey practitioners.

Mr Norman is Guernsey-born and has 25 years of finance experience, more than 20 of those in the island, where he has worked across funds, private wealth and banking at firms such as Credit Suisse, Northern Trust, Carey Group, Ogier and Odey Wealth. His role at Odey took him to London in 2014, where he was Head of Operations with Odey Asset Management. He has experience of working with funds domiciled in multiple jurisdictions.

"Having built up many years' experience working across various sectors in both Guernsey and London, I feel I have a good grasp on the needs of both jurisdictions and the areas where they could work together for mutual benefit," Mr Norman said. "I am looking forward to help grow Guernsey's connections with the capital."

Guernsey Finance Chief Executive Dominic Wheatley said he was excited by what Mr Norman could offer the island's promotional agency.

"Adrian's roots are in Guernsey's finance industry and his passion for his home island will make him a great addition to our team," he said. "His broad experience means he will be an important link for us across several sectors, and his role will complement the good work already done by GF staff in our most important market.

"Our longer-term future is founded upon our uniquely symbiotic relationship with the City as a major capital provider and a conduit to other economies."

For more information about Guernsey's finance industry please visit

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.