ARTICLE
15 October 2026

Beyond Terroir: The Contextual Dimension Of Geographical Indications– An Initial Inquiry

BK
Bär & Karrer

Contributor

Bär & Karrer is a leading Swiss law firm with more than 200 lawyers in Zurich, Geneva, Lugano, Zug, Basel and St. Moritz. Our core business is advising our clients on innovative and complex transactions and representing them in litigation, arbitration and regulatory proceedings. Our clients range from multinational corporations to private individuals in Switzerland and around the world. Most of our work has an international component. We have broad experience handling cross-border proceedings and transactions. Our extensive network consists of correspondent law firms which are all market leaders in their jurisdictions. Bär & Karrer was repeatedly awarded Switzerland Law Firm of the Year by the most important international legal ranking agencies in recent years.
This article advances the claim that geographical indications may com municate not only information about the provenance and qualities of a good or service but also broader contextual associations linked to the national environment in which a product is made or a service is performed.
Switzerland Corporate/Commercial Law

 

This article advances the claim that geographical indications may com municate not only information about the provenance and qualities of a good or service but also broader contextual associations linked to the national environment in which a product is made or a service is performed. 

To capture this dimension, the article proposes a distinction between three types of information conveyed by geographical indications: origin information, relating to the place from which a product or service originates; product information, encompassing the qualities attributable to local environmental and human factors commonly referred to as terroir; and context information, reflecting broader attributes of the country of origin, such as its legal and institutional framework, its infrastructure, and its education system. 

After mapping the principal legal strategies for the protection of geographical indications, it turns to the Swiss legal framework as a case study. On this basis, it identifies a number of structural features that may enable a legal framework governing geographical indications to safeguard the integrity of con textual associations.

To view the full article please click here.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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