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Over the past decade, we have witnessed the emergence of
data-driven enterprises, with business models built on the
acquisition, use and sale of data. Included in that group are some
of the most highly valued companies in the world, such as Facebook
and Google. We also have seen more traditional businesses become
increasing data dependent, with a majority of enterprises
recognizing that they need to maximize the value of their data to
compete in the global marketplace.
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