ARTICLE
9 July 2026

French Insider Episode 44, Pt. 1 | From Leveraged Finance To Founder: Building, Scaling And Reinventing A Brand With Nicolas Nemeth (Podcast)

SM
Sheppard, Mullin, Richter & Hampton LLP

Contributor

Businesses turn to Sheppard to deliver sophisticated counsel to help clients move ahead. With more than 1,200 lawyers located in 16 offices worldwide, our client-centered approach is grounded in nearly a century of building enduring relationships on trust and collaboration. Our broad and diversified practices serve global clients—from startups to Fortune 500 companies—at every stage of the business cycle, including high-stakes litigation, complex transactions, sophisticated financings and regulatory issues. With leading edge technologies and innovation behind our team, we pride ourselves on being a strategic partner to our clients.
Nicolas Nemeth, founder of luxury pet brand Bonne et Filou and health tech startup Dumbo Health, shares his entrepreneurial journey from investment banking to building consumer brands. The conversation explores the challenges of bootstrapping a luxury business, pivoting toward profitability, and leveraging private-label partnerships with high-end hospitality groups.
United States New York Corporate/Commercial Law
Sheppard, Mullin, Richter & Hampton LLP are most popular:
  • within Cannabis & Hemp topic(s)

In the first of this two-part episode of French Insider, host Karl Buhler is joined by Nicolas Nemeth, founder and CEO of Bonne et Filou, the French-inspired luxury “lifestyle” brand for dogs, and co-founder of Dumbo Health, a health tech startup focused on sleep apnea diagnosis and treatment. They discuss Nicolas’ journey to building a distinctive consumer brand from the ground up, the realities of bootstrapping and scaling a niche luxury business, the lessons learned from banking, and what it takes to pivot a company toward sustainability and growth.

CLICK HERE TO READ TRANSCRIPT

What we discuss in this episode:

  • The mindset shift required to leave a stable career and take on entrepreneurial risk
  • Early go-to-market challenges and how press, trade shows and TV appearances can help build brand visibility
  • The business model behind luxury, gift-driven consumer products and the difficulty of scaling profitably in that category
  • Lessons learned from raising capital, bootstrapping with personal funds and pivoting toward profitability
  • Bonne et Filou’s evolution into private-label partnerships with luxury brands and hospitality groups
  • How skills from investment banking, such as corporate finance and deal structuring, translate into running a company
  • The personal toll of entrepreneurship, including the impact on work-life balance and relationships

About Nicolas Nemeth

Nicolas Nemeth is the co-founder of Dumbo Health, a digital sleep clinic that allows patients to skip the sleep lab and bring the entire obstructive sleep apnea journey home, and founder & CEO of Bonne et Filou, the first French-inspired luxury “lifestyle” brand for pets in the United States focused on delivering high-quality, luxury and innovative products in the pet industry.

Nico began his career as an investment banker in LBO and M&A with seven years of previous experience in New York City. He closed dozens of transactions worth a total of $5.0+ billion in secured financing, with a focus on Healthcare and Consumer deals. He is fluent in English and French, with international experience gained in NYC, Boston, Paris and Melbourne.

About Karl Buhler

An associate with the Corporate and Securities practice group and French Desk in Sheppard’s New York office, Karl focuses his practice on domestic and cross-border transactions, including mergers, acquisitions, joint ventures and complex commercial agreements in industries such as technology, communications, life sciences, energy, defense and aerospace. In particular, he advises foreign companies with the installation and development of their operations in the United States.

Thank you for listening! Don't forget to SUBSCRIBE to the show to receive new episodes delivered straight to your podcast player every month.

If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show on Apple PodcastsAmazon Music, or Spotify. It helps other listeners find this show.

This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

1814826.jpg

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

[View Source]

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More