In this episode, Michael Snyder and Michael Berkowitz discuss examples of when a famous celebrity (or athlete or politician or reality show star) blurts out a funny or interesting word or phrase that catches the public's attention-- and the subsequent trademark madness that may follow.
Timestamps:
00:47 Introduction, Trademarks that capture the public's attention
01:26 Famous Catch Phrases and Slogans
03:31 Intent-to-Use Trademark Applications
05:08 "Philly Special" 'NFL 100 Greatest' No. 10: The Philly Special
07:20 "Let's Get Ready to Rumble" "Millions to be Made with Your Words"
09:33 "Three-Peat" "Pat Riley's 'Three-Peat' Trademark"
12:37 "Bam!" Bam!: How Emeril Lagasse Invented a Cooking Catchphrase
15:46 "That's Hot." 'That's Hot,' Paris Hilton's Famous Catchphrase Was Not Hers At All
18:35 "Rise N Shine" "Kylie Jenner's viral 'rise and shine' TikTok meme led to merchandise and a trademark application"
21:16 More Examples of Trademarking Popular Words and Phrases
25:04 "Is it still possible for people to try and monetize words and phrases?"
25:55 Consumer Confusion/Likelihood of Confusion
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