ARTICLE
9 July 2025

Guidance Issued To UK Trade Mark Applicants By UK IPO Following Supreme Court Decision In SkyKick v Sky

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J A Kemp LLP

Contributor

J A Kemp is a leading firm of European Patent and Trade Mark Attorneys. We combine independent thinking with collective excellence in all that we do. The technical and legal knowledge that we apply to the protection of our clients’ patents is outstanding in its breadth and depth. With around 100 science and technology graduates in the firm, including 50 PhDs, no area of science or technology is outside our scope. Our Patent Attorneys have collective in-depth expertise in patent law and procedure in every country of the world. The team of professionals who advise our clients on trade mark and design matters have backgrounds in major international law firms and hold qualifications as Chartered UK Trade Mark Attorneys, Solicitors and European Trade Mark Professional Representatives. Dedicated to this specialist area of intellectual property protection, the team has the expertise and resources to protect trade marks and designs in any market worldwide.
The PAN has immediate effect and addresses the impact of the Supreme Court decision in SkyKick UK Ltd and another v Sky Ltd and others (SkyKick) UKSC/2021/0181 of 19 November 2024 (the "SkyKick decision").
United States Intellectual Property

On 27 June 2025, the UK IPO issued Practice Amendment Notice 1/25 ("the PAN"):

PAN 1/25: Required behaviour, and the impact on examination practice, following the Supreme Court's judgment in SkyKick UK Ltd and another v Sky Ltd and others – GOV.UK

The PAN has immediate effect and addresses the impact of the Supreme Court decision in SkyKick UK Ltd and another v Sky Ltd and others (SkyKick) UKSC/2021/0181 of 19 November 2024 (the "SkyKick decision").

The SkyKick decision addressed bad faith in trade mark applications, particularly concerning overly broad specifications where applicants have no intention to use the mark across all the claimed goods or services.

The PAN empowers UK Examiners to consider whether specifications are "manifestly and self-evidently broad", and, if so, allows them to raise bad faith objections during the examination process.

According to the guidance, UK applicants should:

  • ensure specifications represent fair and reasonable claims for their business
  • be cautious when filing for large numbers of goods and services across multiple classes
  • consider whether broad terms like "computer software" or "clothing" truly reflect intended use, or whether sub-categories are more appropriate
  • be ready to explain their commercial reasons if challenged on the scope of an application

If examiners raise a bad faith objection, applicants will have two months to respond by either:

  • providing an explanation of their commercial reasons for the broad specification
  • restricting the goods/services to reflect their business more appropriately

It is important that applicants can back up, if necessary, their intention to commercialise the goods and services claimed. This could be achieved, by way of example, through documented and dated business plans showing genuine intent prior to filing an application.

Whilst we do not expect that the IPO will routinely challenge broad terms filed by larger corporate clients who are known to have a presence in the broader category of goods/services, they may selectively apply the guidance and applicants should be prepared to back-up their intentions in response, failing which to sub-categorise any broad terms claimed.

J A Kemp LLP acts for clients in the USA, Europe and globally, advising on UK and European patent practice and representing them before the European Patent Office, UKIPO and Unified Patent Court. We have in-depth expertise in a wide range of technologies, including Biotech and Life Sciences, Pharmaceuticals, Software and IT, Chemistry, Electronics and Engineering and many others. See our website to find out more.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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