ARTICLE
29 April 2026

Consumer Products Corner - A Quarter Of Stabilized Spending, But Consumer Confidence Is On The Slide

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AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
Retail sales were modestly stronger in Q1 2026 versus the previous quarter, with overall retail trade up around 0.7%. Specialty supplies grew a solid 3.8% and home‑building and garden rose 2.7%...
United States Consumer Protection
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Retail sales were modestly stronger in Q1 2026 versus the previous quarter, with overall retail trade up around 0.7%. Specialty supplies grew a solid 3.8% and home‑building and garden rose 2.7%, while other discretionary categories such as health & wellness and dining out saw minor declines as consumers prioritized project‑ and home‑related (home building & appliances) spending.

Income, CPI, and debt show a consumer still spending but under growing constraints: income rose around 1.4% quarter‑over‑quarter, CPI increased 0.5%, and debt edged up 0.5%. Together, this mix supports steady but cautious spending, though consumer sentiment slipping to a record low in April to date could paint a different picture in the coming months.

FIGURE 1: Quarterly U.S. Retail Sales (exc. Auto & Gas)

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FIGURE 2: Quarterly U.S. Consumer Sentiment

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FIGURE 3: Quarterly U.S. Income and Debt Tracker

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