ARTICLE
1 September 2026

Keeping Consumer Rights Top Of Mind With AI Considerations

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WilmerHale

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WilmerHale provides legal representation across a comprehensive range of practice areas critical to the success of its clients. With a staunch commitment to public service, the firm is a leader in pro bono representation. WilmerHale is 1,000 lawyers strong with 12 offices in the United States, Europe and Asia.
As artificial intelligence becomes increasingly embedded in consumer-facing products and services, questions of transparency, fairness, and accountability have moved to the forefront of regulatory concern.
United States Privacy
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WilmerHale attorney Ali Jessani examines the intersection of artificial intelligence and consumer rights in an article published by the International Association of Privacy Professionals (IAPP).

The piece explores how the growing use of AI in consumer-facing products and services is reshaping expectations around transparency, fairness, and accountability—and how existing privacy and consumer-protection frameworks are being applied to address the risks these technologies present. Jessani discusses what businesses deploying AI should keep in mind as regulators and lawmakers sharpen their focus on how consumer data is collected, used, and disclosed. Read more here

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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