Article
Algorithmic Pricing Under Fire: State Restrictions on Personalized and Surveillance Pricing
State regulation of algorithmic pricing is rapidly evolving, with California, Connecticut, Maryland, and New Jersey enacting new restrictions while New York considers even stricter measures. The key distinction lies in whether pricing algorithms use competitor data to address antitrust concerns or consumer-specific personal data to address fairness and deception issues. With several provisions already in effect and others phasing in through 2027, businesses must navigate varying rules by industry, product t
Greenberg Traurig, LLP