At the International Council for Advertising Self-Regulation annual meeting in Mumbai last week, ICAS Director Sibylle Stanciu-Loeckx presented the results of a survey conducted among ICAS members, which provides some interesting insights into the issues that are on the minds of advertising self-regulatory organizations around the world.
Top Priorities
What are the the top priorities for advertising self-regulatory organizations globally? The top seven are:
- Influencer marketing;
- Environmental marketing;
- AI and automated advertising;
- HFSS advertising;
- Gambling advertising;
- Digital services and online platforms; and
- Transparency and disclosures.
Sensitive Issues
What are the key sensitive issues around the world, according to the advertising SROs? Here are the top ten:
- HFSS advertising;
- Environmental marketing;
- Gambling advertising;
- Influencer marketing;
- Digital services and online platforms;
- AI and automated advertising;
- Alcohol advertising;
- Advertising to children;
- Cryptocurrency and digital assets advertising;
- Transparency and disclosures.
This survey provides some great clues about the types of enforcement and guidance you should expect to be seeing from advertising SROs in the year ahead.
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