Earlier this week, an NBA basketball team announced that they would be auctioning a series of non-fungible tokens (NFTs), the first time a U.S. professional sports team has launched official NFTs. While NFTs for basketball and baseball have become popular, this is the first time a U.S. sports franchise has offered its own team-licensed NFTs. European sports teams are also launching NFTs: Five more Italian soccer teams recently joined a European digital soccer collectibles platform, bringing the total from Italy's top league to 11.

A major cryptocurrency exchange recently announced plans to introduce its own NFT marketplace where users can create, buy and sell NFTs. The exchange said it would operate two markets: a premium venue for top auctions and exhibitions and a standard market for anyone to mint new NFTs. The premium market will reportedly give 90% of its proceeds to artists. The feature is set to debut in June.

A large U.S. media agency has announced that it will begin accepting cryptocurrency payments from its clients. While the agency plans to accept bitcoin, it will also accept whichever forms of currency its clients want. The agency reportedly based its decision on a desire to remove difficulties for clients that want to use cryptocurrency as payment for advertising services and media buys.

A Canadian medical cannabis chain-of-custody compliance and data platform recently announced plans to launch a Uniswap token as part of its digital marketing campaign aimed at decentralized finance users. According to a press release, the company believes that the Uniswap community targets its key customer demographic.

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