New York – July 13, 2020 – Cooley advised global data science and marketing technology company 4C Insights on its agreement to sell to software advertising provider Mediaocean, a portfolio company of Vista Equity Partners. Partners Yvan-Claude Pierre and Kevin Cooper led the Cooley team advising 4C on the transaction, which is expected to close before the end of the month.
The acquisition will infuse 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management, establishing the modern system of record for omnichannel advertising and solving the challenges of a fragmented media landscape.
“Joining Mediaocean is a game-changer for our clients and the industry, fulfilling the promise of true cross-channel advertising,” Lance Neuhauser, CEO and co-founder of 4C, said in a news release. “Marketers need to market the way consumers consume efficiently across all devices and screens. Mediaocean and 4C's combined solution will be the independent, self-serve platform to anchor marketers, agencies, publishers and broadcasters across converged media.”
“When we started the company in 2011, our goal was to harness the power of data science and AI to help brands reach their goals,” added Dr. Alok Choudhary, chairman, chief scientist and co-founder of 4C. “As we integrate our intelligence into Mediaocean's system of record, we will revolutionize the marketing landscape.”
Chicago-based 4C has built the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands, agencies and media companies around the world trust its Scope closed ecosystems platform to surface insights about their most valuable consumers and creatives and activate them across screens. With more than $2 billion in annualized advertising spend running through Scope, 4C bridges linear television, streaming video, digital commerce and social media.
Originally published by Cooley, July 2020
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