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In a landmark settlement announced this week, Tyson Foods agreed to stop marketing its beef products as "climate-smart" or promising "net-zero by 2050" unless those claims are first verified by an independent expert. The agreement — resolving a consumer-protection lawsuit brought by Environmental Working Group (EWG) — prohibits Tyson from making or repeating such environmental claims for the next five years unless they rest on substantiated science.
For companies, the takeaway is clear: sustainability and climate-related marketing must now meet a high bar. Legal, compliance, and marketing teams should scrutinize such claims for evidentiary support and be ready for third-party verification — even in the absence of regulator-driven enforcement.
Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon and Katie Rogers.
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