Episode 6 of Venable's Ad Law Tool Kit Show, Season 2,is now available. Listen to "Made in USA Claims" here, or search for it in your favorite podcast player.
Many customers like to "buy American" and are willing to pay more to do so. However, if you want to call out your product's homegrown attributes, you should know that the Federal Trade Commission (FTC), as well as some states, including California, have created very specific guidance and laws on what it means for a good to be of domestic origin.
In this episode, Venable partner Mary Gardner and associate Jay Prapaisilp look at the FTC's detailed Made in USA guidance on product manufacture, sourcing, assembly, and labeling and the penalties for violation.
Venable's Ad Law Tool Kit Show will help you identify potentially problematic advertising and marketing practices, or avoid them altogether. The Season 2 episodes examine such topics as Made in USA claims, litigation trends in privacy laws, and marketing to children.
If you have specific questions after listening to this episode, don't hesitate to contact me, Mary, or Jay to arrange a conversation. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven't already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.
Tune in next week, when Shahin Rothermel will be talking to Venable partner Melissa Steinman and associate Shannon Sansom about "Marketing to Children."
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
