Episode 7 of Venable's Ad Law Tool Kit Show, Season 2,is now available. Listen to "Marketing to Children" here, or search for it in your favorite podcast player.
When marketing to children under 13, there are heightened requirements that go beyond standard truth in advertising practices. The basic idea behind these requirements is that children have a difficult time understanding that they are being given a sales pitch and distinguishing between reality and fantasy.
In this episode, Venable partner Melissa Steinman and associate Shannon Sansom discuss some best practices that companies should keep in mind when building promotions and campaigns targeted at children.
Venable's Ad Law Tool Kit Show will help you identify potentially problematic advertising and marketing practices, or avoid them altogether. The Season 2 episodes examine such topics as Made in USA claims, litigation trends in privacy laws, and false advertising.
If you have specific questions after listening to this episode, don't hesitate to contact me, Melissa, or Shannon to arrange a conversation. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven't already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.
Tune in next week, when Len Gordon will be talking to Venable partner Kelly Bastide about "State Privacy Laws."
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
