Companies often want to claim that their products or services are
better than the products or services offered by a competitor.
However, comparative claims tend to be highly
scrutinized by competitors and subject to challenge.
On the latest episode of the Ad Law Access podcast, Carmen Hinebaugh provides five tips advertisers should keep in mind when creating comparative ads.
Listen on Apple, Spotify, Google Podcasts, Amazon Music, Soundcloud or wherever you get your podcasts.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
