Kelley Drye Ad Law Access Podcast · FTC Recommends Sharpening Blurred Lines When Advertising to Kids
In October, we posted about the FTC's day-long workshop on "Protecting Kids from Stealth Advertising in Digital Media" and wondered what the FTC might be planning. Last week, we got an answer when the FTC released a "Staff Perspective" on Protecting Kids from Stealth Advertising in Digital Media. With a foreword written by Sam Levine, Director of the FTC's Bureau of Consumer Protection, the staff recommends advertisers implement five key practices to protect kids from the harms of "stealth advertising."
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