An extract from the Lightbulb Sessions with Guy Wilmot, in conjunction with the Great British Entrepreneurs Awards of which Russell-Cooke is currently a sponsor.

At some point in the life of almost every business, investment will be needed whether to invest in an infrastructure upgrade, launch a new product or spread the risk and the business that has prepared itself properly will be better placed to attract investors.

Investors also tend to look for the same things in businesses they invest in as acquirers are looking for in their acquisition targets.

In this extract Guy explains the increasing significance of social impact for attracting investors - or at least of having an overarching mission.

Guy is a partner in the corporate and commercial team and advises clients on corporate affairs, startupsintellectual property and technology, e-commerce and IT. He regularly advises businesses of all sizes on their corporate affairs including shareholders and founders agreementscorporate fundraising and acquisitions and exits.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.