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The UK's Competition and Markets Authority (CMA) has launched its first investigations under the enhanced consumer protection regime introduced by the Digital Markets, Competition and Consumers Act. These investigations target online pricing practices, pressure selling tactics, and fake or misleading consumer reviews, with three completed cases resulting in infringement decisions, penalties, and consumer redress measures. The CMA has also issued advisory letters to over a hundred businesses regarding compli
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Since our last podcast in July 2025, which covered the key features of the UK's enhanced consumer protection regime introduced under the Digital Markets, Competition and Consumers Act, there have been significant developments including a number of investigations and final infringement decisions under the new regime, new guidance on green claims across the supply chain, guidance on the use of AI agents, and the Government's response to the consultation on implementing the new subscription contracts regime.
Our latest podcast focuses on the CMA's first investigations into online pricing practices, pressure selling and fake or misleading consumer reviews. At the time of recording the CMA had completed three of its investigations, adopting infringement decisions with penalties and imposing consumer redress measures. The CMA has also issued advisory letters to over a hundred businesses, putting them on notice of the need to review their practices. In this podcast we take a closer look at the CMA's areas of focus and the lessons learned based on these first investigations.
Our next podcast in the series will focus on the most recent guidance adopted by the CMA and what this means for businesses. We will also keep you updated on any further CMA investigations and the outcome of its ongoing investigations.
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