PRESS RELEASE
18 September 2026

Who Owns “Elbows Up”? Reagan Seidler Discusses The Patriotic Tagline With CBC News

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Smart & Biggar

Contributor

Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients. Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights. As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
Multiple businesses have attempted to trademark the phrase "Elbows Up" following its emergence as a political slogan in Canada, but the Canadian Trademarks Office has taken a clear position on these applications.
Canada

Since debuting as a slogan in Canadian politics, several businesses have filed trademark applications for "Elbows Up", to try to obtain exclusive rights to the phrase. In a recent interview, Reagan Seidler discusses the fate of these filings with CBC News:

"The position of the Trademarks Office appears to be that "Elbows Up" is used by too many different businesses to be a functional brand name."

Read the full article on CBC News.

Contributor

Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients. Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights. As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
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