PRESS RELEASE
21 July 2026

Carter Ledyard Secures Significant Court Victory In BORA BORA Trademark Litigation

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Carter Ledyard & Milburn

Contributor

Carter Ledyard & Milburn is a New York-based law firm with a strong focus on litigation, corporate transactions, real estate, and trusts and estates. We have a ratio of partners to associates of about one to one, and provide personal, partner-level attention to all clients and matters, large and small. This forms part of our Partners for Your Business® commitment, together with the focus we place on providing counseling to help advance the business interests of our clients.
Carter Ledyard successfully represents Bora Bora Juice Restaurant Co. WLL in a trademark infringement case involving unauthorized use of the BORA BORA mark across 27 café locations in the United States.
United States

NEW YORK, NY (July 21, 2026) – Carter Ledyard represents Bora Bora Juice Restaurant Co. WLL, owner of rights to the BORA BORA mark in the United States for retail juice cafes. On behalf of our client, we filed a motion to add new parties and to file an Amended Complaint on November 13, 2025, against Ali Muflahi, Nabil Hassen, Wadh Alsabahi, Mohammed Ahamed Alqaifi, Khaled Saleh Aljahmi, Issam Hassan, their companies, and the 27 BORA BORA café locations they had illegally franchised, making claims for trademark infringement, false advertising, conversion of our intellectual property assets, and deceptive practices.

On July 1, 2026, the Kings County Commercial Division Court took action to help vindicate our client's rights in the BORA BORA trademark by denying defendants' motion to dismiss the original Complaint, and by granting our client's motion to add new parties and file the Amended Complaint. Bora Bora Juice Restaurant Co. WLL is committed to seeking fair compensation for damages incurred by the defendants' willful infringement and unauthorized use of its BORA BORA trademark in the United States.

Contributor

Carter Ledyard & Milburn is a New York-based law firm with a strong focus on litigation, corporate transactions, real estate, and trusts and estates. We have a ratio of partners to associates of about one to one, and provide personal, partner-level attention to all clients and matters, large and small. This forms part of our Partners for Your Business® commitment, together with the focus we place on providing counseling to help advance the business interests of our clients.

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