Meister Seelig & Schuster is pleased to have represented NBA Champion and New York Knicks star Jalen Brunson in connection with his partnership with Just Salad, in which Brunson has joined as a partner and equity owner.
The collaboration brings together two leading New York brands and reflects the continued evolution of athlete partnerships toward long-term equity-based relationships. As part of the arrangement, Brunson will work alongside Just Salad to support the brand's growth and engagement initiatives.
Meister Seelig & Schuster was pleased to support Jalen Brunson as part of the broader team of advisors assisting him throughout the negotiation and execution of the transaction. The firm's legal team was led by Intellectual Property Chair and Partner Jed Ferdinand and Associate Alexander Locke.
"This partnership reflects a broader shift in how athletes are engaging with brands through ownership and long-term alignment," said Ferdinand. "We were proud to advise Jalen on a structure that supports both his business objectives and the brand's strategic vision."
The transaction has been widely covered across sports, business, and restaurant industry media, highlighting the continued convergence of sports and consumer brands.
Meister Seelig & Schuster's Intellectual Property Group regularly advises celebrities, athletes, creators, brands, and companies on a wide range of commercial transactions, including joint ventures, strategic partnerships, sponsorships, endorsements, and licensing arrangements, with a focus on structuring innovative, long-term relationships that align business and brand objectives. For more information, please contact Jed Ferdinand or Alexander Locke.
Congratulations to Jalen Brunson, Just Salad, and all parties involved in bringing this collaboration to fruition.