New York, NY – July 2026 – Meister Seelig & Schuster has filed a trade dress infringement lawsuit on behalf of skincare company Bubble Beauty Inc. in the U.S. District Court for the Southern District of New York, alleging that a competing skincare brand has adopted packaging that is confusingly similar to Bubble’s distinctive product presentation.
The complaint alleges that defendant 1135 Skincare LLC, which does business as Saint Crewe, infringed Bubble’s protectable trade dress by marketing skincare products featuring a packaging design that closely resembles Bubble’s signature aesthetic. Since its launch in 2020, Bubble has become known for its vibrant branding, including its distinctive packaging featuring a solid orange cap paired with a contrasting pastel-colored base.
According to the complaint, Bubble’s packaging has become closely associated with the company’s brand through extensive sales, marketing, celebrity partnerships, and widespread media recognition. The lawsuit asserts claims for trade dress infringement, false designation of origin, and unfair competition under federal and state law, and seeks injunctive relief, damages, attorneys’ fees, and other appropriate remedies.
The case underscores the growing importance of trade dress protection in the beauty and consumer products industries, where product packaging and visual branding play a critical role in consumer recognition and purchasing decisions.
The MSS team is led by Intellectual Property Chair and Partner Jed Ferdinand and Counsel Alexander Malbin.
Meister Seelig & Schuster’s Intellectual Property Practice represents clients across a wide range of industries in trademark, copyright, trade dress, trade secret, licensing, branding, and unfair competition matters. The firm’s attorneys regularly counsel businesses on developing, protecting, enforcing, and defending valuable intellectual property assets in both transactional and litigation settings.
Case: Bubble Beauty Inc. v. 1135 Skincare LLC, No. 26-cv-5499 (S.D.N.Y., filed June 29, 2026).
Read the coverage: “Skin Care Company Sues Rival Over ‘Confusingly Similar’ Packaging” – Westlaw Today (July 1, 2026).