The Technology and Global M&A teams advised Klaviyo, Inc. (NYSE: KVYO) on an acquisition of Gatsby Tech, Inc., a social automation product that helps brands convert engagement over social channels into owned customer relationships. By natively integrating Gatsby into the Klaviyo platform, brands can capture interest the moment it happens on social channels and respond instantly with personalized offers and automations.
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
The Goodwin team included Kristin Gerber, Justin Brogan and Beth Nelson (Corporate/M&A); Nina Ngo (L&E); Sarah Bock and Zoe Li (ECB); Janet Andolina and Tyler Mayo (Tax); Kevin Liu and Lilla Lavanakul (IPTS); Justin Pierce and Carrie Clowney (Global Trade), Jackie Klosek (Privacy), Jacque Burke (Insurance), Scott Zilora, Matt Mancini, and Allison Goldsher (Financial Analysis) and Karen Martinez (Senior Paralegal).
For additional details on the acquisition, please read Klaviyo's press release.