The Paris Private Equity team advised AMS Group on the sale of Poiray, the iconic French jewellery and watchmaking house, along with the Aurelie Bidermann jewellery brand to Iéna Investissements, the holding company of Thierry and Arnaud Gillier, founders of Zadig & Voltaire.
The two Parisian brands had been owned by AMS Industries, the
family investment fund of Jean-Paul Bize, since 2013 for Poiray and
2016 for Aurelie Bidermann.
The transaction marks a strategic move by Thierry and Arnaud
Gillie, who intend to support and accelerate Poiray’s
growth.
The Goodwin team advising AMS was led by Jérôme Jouhanneaud and included Ronan Pflieger on corporate aspects and Marie Fillon on IP aspects.