Paris - Mayer Brown advised European Camping Group (ECG) and its management team on the restructuring of the group's capital following PAI Partners' agreement to sell a significant minority stake to a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA).
European Camping Group (ECG), a European leader in outdoor accommodation, has been supported by PAI Partners since 2021. PAI doubled the scale of the business with the transformational acquisition of Vacanceselect in 2023 (transaction also advised by Mayer Brown).
Today, ECG operates across eleven European countries through its main brands Eurocamp and Homair and is the leading player in France, Italy, Spain and Croatia. The company has expanded from just over 280 sites in 2021 to more than 450 sites today, offering the broadest portfolio of destinations with over 56,000 pitches and a fleet of 48,000 mobile-homes.
ADIA's significant investment will support the Group's growth trajectory and continue strengthening our leadership in the European outdoor accommodation market.
The transaction is subject to customary regulatory approvals and is expected to close in Q2 2025.