PARIS, September 26, 2024 – Proskauer, a leading international law firm, announced today that it advised Bridgepoint Development Capital and Equativ, the leading independent ad platform of which Bridgepoint Development Capital is the majority shareholder, on the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers.
Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three years, driving significant growth and innovation across the adtech landscape.
This expansion enhances Equativ's retail media capabilities and expands upon the company's recent merger with Sharethrough, which created one of the largest global independent ad marketplaces. With more than 20 years of experience in adtech, Equativ, present in 18 countries, has also established strategic relationships with the largest international advertising agencies, premium publishers, and Fortune 500 brands. The acquisition marks a major step forward in Equativ's commitment to innovation and growth within the retail media sector, expected to capture $166 billion globally by 2025. Kamino Retail's flexible and interoperable solutions, combined with Equativ's adtech expertise, now enable retailers to benefit from a centralized technology platform that brings together the best of on-site and off-site monetization with access to all demand sources, including programmatic.
Through this acquisition, Equativ and Kamino Retail provide retailers with a comprehensive, independent, and transparent suite of solutions that fully unlocks the potential of their advertising space and shopper data.
Completion of the transaction is subject to usual conditions precedents.
The Proskauer team was led by partner Xavier Norlain and included counsel Laurent Asquin, associates Benjamin Benzakine and Fadoua Nounnouhi (M&A). The team also included partner Maud Manon and associates Bruno Valenti and Charlie Gelbon (Private Credit) and partner Mary Wilks (Antitrust).