ARTICLE
6 July 2026

OPEN Ears Episode 19 Is Out! (Podcast)

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aera

Contributor

Aera is a European IP consultancy firm, build on Nordic values, with an international perspective. The firm strives to provide high-quality services to clients that truly use IP strategically and links these strategies to their business needs. We wish to take good care of innovators!
In this episode, Lea Carina Uhd Frederiksen, a journalist who founded Fantombryg, discusses her unconventional path into the beverage industry with our host, Hanane Fathi Roswall.
Denmark Strategy
Hanane Fathi Roswall’s articles from aera are most popular:
  • within Strategy topic(s)
  • with readers working within the Chemicals industries
aera are most popular:
  • within Strategy, Media, Telecoms, IT, Entertainment and Corporate/Commercial Law topic(s)
  • with Inhouse Counsel

In this episode, Lea Carina Uhd Frederiksen, a journalist who founded Fantombryg, discusses her unconventional path into the beverage industry with our host, Hanane Fathi Roswall.

They also talk about how coincidences and mistakes can lead to innovation and new solutions, and how storytelling is a fundamental keyword in Lea’s work.

And, of course, the importance of strong brands, which is a cornerstone of what Fantombryg provides for its clients.

Listen here.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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