ARTICLE
20 May 2025

Prior Use Of Trademarks: An Analysis

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S&A Law Offices

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Trademark law protects distinctive marks that help identify the source of goods or services.
India Intellectual Property

Trademark law protects distinctive marks that help identify the source of goods or services. Central to this protection is "prior use," which is pertinent in trademark prosecution, opposition, and even litigation. Essentially, prior use refers to the situation where a person or business has been using a trademark before another party registers the same or a similar mark. The significance of prior use cannot be overstated, as it often helps resolve disputes related to trademark ownership.

The Legal Framework

In India, prior use is taken very seriously under the Indian Trademarks Act of 1999. Section 34 of the Act deals specifically with the protection of the rights of those who use a trademark before another party registers it:

Section 34:No infringement of registered trademarks by prior use.

A registered trademark is not infringed by the use of another trademark by a person who, or a predecessor in title of his business or goodwill, has used that trademark about the same or similar goods or services before the use of the registered trademark by the registered proprietor or their predecessor in title.

This provision establishes that even a registered trademark cannot override a party's rights using a mark earlier, effectively recognizing the importance of prior use in defining trademark rights.

Notable Case Laws

Indian courts have settled that prior use should be prioritized regarding trademark rights. One notable case was Kaviraj Pandit Durga Dutt Sharma vs Navaratna Pharmaceutical Laboratories (1965), where the Supreme Court held:

...the use of a trademark by a person who has used it from a date anterior to the use of the same trademark by the registered proprietor does not constitute an infringement of the registered trademark."

This case set the precedent that the first user of a trademark has the right to keep using it, regardless of whether someone else registers it later.

Further, in another case, N.R. Dongre vs Whirlpool Corporation (1996), the Delhi High Court reinforced the principle that the prior user has the right to continue using the trademark, even in the face of subsequent registration. The court held:

...the prior user of a trademark has a right to continue to use the mark, even if the subsequent user has registered the mark."

These judgements show that Indian courts have settled their position on the prior use of trademarks and take this issue very seriously in deciding trademark disputes.

Establishing Prior Use

To claim prior use, a business or individual needs to prove a few things:

  1. Actual Use: The trademark must have been used in commerce. It must be connected to the goods or services sold or offered.
  1. Anterior Use: The claimant must show that their use of the mark predates the registered proprietor's use of the same or a similar mark.
  1. Goodwill and Reputation: The person claiming prior use must show that their trademark use has built goodwill or recognition in the market and people associate the mark with their business or product.

Consequences of Prior Use

When a party successfully establishes prior use, it can have significant implications:

  1. No Infringement: The prior user isn't considered infringing on a registered trademark. This means they can continue using the trademark without legal trouble, even if someone else has registered it.
  1. Right to Continued Use: A prior user retains the right to continue using the mark. This is particularly important for businesses with a reputation and goodwill associated with their mark before another party registers it.
  1. Implications for Trademark Registration: If a subsequent party attempts to register the mark, the prior user may challenge the registration, potentially preventing the mark from being granted exclusive rights.

Conclusion

In conclusion, the concept of prior use plays an important role in Indian trademark law. It ensures that businesses or individuals who have been using a mark first aren't pushed aside by someone who registers it later. Courts in India have consistently supported the idea of prior use, making it an essential factor in resolving trademark disputes. For businesses, understanding the importance of prior use can be the key to protecting their trademarks and avoiding unnecessary conflicts.

References:

- The Indian Trademarks Act, 1999

- Kaviraj Pandit Durga Dutt Sharma vs. Navaratna Pharmaceutical Laboratories (1965)

- N.R. Dongre vs. Whirlpool Corporation (1996)

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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