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23 January 2025

How A Strong Omnichannel Strategy Can Strengthen Retail Businesses

PV
Poelmann van den Broek

Contributor

To really get to know us well, we invite you to take a brief trip to the last century. It is 1976 and with the nickname "The cowboys of the Curacaoweg" the history of our firm begins. That's because we stand out because of the bold approach of our founder Wil van den Broek. He knows exactly what business owners need to thrive. Our focus is established and when a few years later on attorney Winfried Poelmann joins, Poelmann van den Broek is born. Everyone at our firm is driven to manage risks, prevent disputes and seize growth opportunities. Business owners see their equal in this. And that bond is mutual.

In this video, our specialists cover the three main pillars of a successful omnichannel strategy: sales, services and marketing. They also discuss how a retail company can successfully transform from a physical store to an online...
Netherlands Corporate/Commercial Law

What does the future of retail look like? In a world where physical and online shopping are increasingly merging, a strong omnichannel strategy is essential for retailers. In this video, Thijs Cornel, Niels van den Bogaard and Loek Berendsenof Bold Rethink discuss how seamless integration of different sales channels can determine retailers' success.

#retail

In this video, our specialists cover the three main pillars of a successful omnichannel strategy: sales, services and marketing. They also discuss how a retail company can successfully transform from a physical store to an online environment and what role IT and legal aspects play in this process. Loek Berendsen, CEO of Bold Rethink, provides valuable tactical and strategic insights on the business impact of this strategy, while Niels van den Bogaard, lawyer in commercial contracts, IP & IT, explains the legal nuances.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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