ARTICLE
15 April 2013

Poverty Porn: Effective (Ethical?) Marketing

BL
Borden Ladner Gervais LLP

Contributor

BLG is a leading, national, full-service Canadian law firm focusing on business law, commercial litigation, and intellectual property solutions for our clients. BLG is one of the country’s largest law firms with more than 750 lawyers, intellectual property agents and other professionals in five cities across Canada.
Using images of impoverished children to solicit funds is seen by some as a brilliant way to raise awareness and generate donations, while others view it as subliminally targeting the heartstrings of donors who are not receiving the complete story.
Canada Corporate/Commercial Law

​Using images of impoverished children to solicit funds is seen by some as a brilliant way to raise awareness and generate donations, while others view it as subliminally targeting the heartstrings of donors who are not receiving the complete story. But does it matter? If money is given and helps a child in need, has any harm been done?

Please see the attached article published in The Toronto Star on March 28, 2013 that addresses these questions.

http://www.thestar.com/news/world/2013/03/28
/needy_children_poverty_porn_or_just_effective_fundraising.html

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