Brazil: Advertising, Marketing & Branding

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.

O Senado Federal aprovou em abril de 2026 o Projeto de Lei 1.769/2019, conhecido como "Lei do Chocolate", que estabelece novos padrões para a indústria de chocolates no Brasil. A nova legislação eleva significativamente o teor mínimo de cacau necessário para que um produto seja denominado "chocolate", passando de 25% para 35% de sólidos totais de cacau, além de criar novas categorias de produtos e impor regras mais rigorosas de rotulagem frontal obrigatória.

March 17, 2026 marks the end of the grace period for Law No. 15,211/2025, Brazil’s Digital Statute for Children and Adolescents ("ECA Digital"). The law establishes a comprehensive regulatory...

In a groundbreaking decision, the First Chamber of the Superior Court of Justice of Brazil ("STJ") ruled that the National Health Surveillance Agency ("Anvisa") lacks the authority to impose restrictions...

A prática do marketing de emboscada envolve o uso oportunista para promover produtos e/ou serviços sem investir financeiramente em um evento oficial...

'Pegar carona' na popularidade de um evento sem investimento de patrocínio é conhecida como marketing de emboscada, tipificada como crime pela Lei Geral do Esporte...

Over the past few months of 2021, Brazilian news were almost all about the new sculpture at São Paulo's downtown: a metallic bull made by a partnership of plastic artist Rafael Brancatelli and the economist and digital influencer Pablo Spyer, ...

This act is a clear case of misleading advertising, a practice prohibited by the Brazilian Consumer Defense Code.

The Intellectual Property team produced material about advertising on social networks by digital influencers in Brazil based on the guide prepared by the Brazilian National Advertising Self-Regulation Council – CONAR. Check out.