Brazil: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

More Online Safety Legislation: Preparing For Brazil's Digital ECA

The wave of online safety regulation is continuing to surge, with Brazil's recent enactment of Law No. 15,211/2025—the Digital Statute for Children and Adolescents (Digital ECA)—as the latest addition.

PC

Perkins Coie LLP

Green Advertising In Brazil: Between Ethical Boundaries And Greenwashing Risks

Advertising has long been a powerful tool to shape consumer behavior, but in recent years a new challenge has emerged: how to responsibly communicate sustainability.

Brazil Media & IT

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Global Advertising Lawyers Alliance (GALA)

World Intellectual Property Day Highlights The Creative Industries

Celebrated this Friday, the 25th, World Intellectual Property Day highlights the strategic role of intangible assets in driving innovation, competitiveness, and sustainable development.

KL

Koury Lopes Advogados

Brazilian Patent And Trademark Office Allows Trademark Registration For Slogans

The Brazilian Patent and Trademark Office ("BPTO") announced, through its Trademark Director, Schmuell Lopes Cantanhede, on October 30, 2024...

GA

Global Advertising Lawyers Alliance (GALA)

The New Brazilian Patent Trademark Office ("BRPTO") Guidelines For Trademark Registration Of Advertising Expressions/Slogans

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Venturini IP

Advertising, Marketing & Promotion Comparative Guide

Brazil Media & IT

KL

Kasznar Leonardos

INPI Expands Interpretation And Will Begin Accepting Trademark Registrations With Slogans

KL

Koury Lopes Advogados

Slogans In Brazil: BPTO To Start Registering Trademarks With Advertising Expressions

MB

Mayer Brown

Nova Era Da Saúde Digital: Resolução CFF Sobre IA E Tecnologias Avançadas

Brazil Technology

KL

Koury Lopes Advogados

Drug Ads' Restrictions Limited By Brazil's Superior Court

Brazil Media & IT

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Global Advertising Lawyers Alliance (GALA)

A chama acesa para o marketing de emboscada

Brazil Media & IT

MB

Mayer Brown

Jogos Olímpicos: Marketing E Atletas Influenciadores Devem Seguir Questões Legais

Brazil Media & IT

KL

Koury Lopes Advogados

Ambush Marketing In Events

Brazil Media & IT

MB

Mayer Brown

Sponsored Links In Brazil: Will Courts Ban Them?

GA

Global Advertising Lawyers Alliance (GALA)

Brazilian MME Opens Public Consultation On 2026 Emission-Reduction Targets, Boosting The Biomethane Market

Brazil Environment

MB

Mayer Brown

Reforma tributária cria sistema que afeta locações imobiliárias

KL

Koury Lopes Advogados

Mergers & Acquisitions Comparative Guide

Brazil Commercial

VA

Veirano Advogados

ANPD Updates Regulatory Agenda For Online Child Protection

KL

Koury Lopes Advogados

COP30 Reinforces The Debate On Climate Legislation And Financing

Brazil Environment

KL

Koury Lopes Advogados

Anvisa atualiza normas sobre cigarros eletrônicos e dispositivos eletrônicos para fumar

Em 2 de maio entrou em vigor a Resolução da Diretoria Colegiada RDC n° 855/2024 da Agência Nacional de Vigilância Sanitária (Anvisa), que dispõe sobre a proibição da fabricação...

Brazil Healthcare

KL

Koury Lopes Advogados

Fazenda estabelece regras para meios de pagamentos em apostas de quota fixa

Fintechs autorizadas pelo Banco Central poderão realizar operações de processamento para empresas autorizadas de bets, por meio de transferência eletrônica

Brazil Media & IT

KL

Koury Lopes Advogados

Government Establishes Rules For Payment Methods In Fixed Odds Betting

The Prizes and Bets Secretariat of the Ministry of Finance published this Thursday (18) Ordinance MF-SPA/MF No. 615, which regulates Law 14,790/2023 by establishing general rules to be observed...

Brazil Technology

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Koury Lopes Advogados

Publicidade das bets: o que diz o Arquivo X do Conar

Conselho de Autorregulamentação Publicitária define regras para anunciantes do mercado das apostas de quota fixa, as bets; confira os principais pontos em documento

Brazil Media & IT

KL

Koury Lopes Advogados

Lei Que Regulamenta Apostas Esportivas E Cassinos Online No Brasil É Sancionada

Brazil Media & IT

KL

Koury Lopes Advogados

Contratos Com Influenciadores Digitais É Tema De Artigo Publicado No Conjur

Brazil Media & IT

KL

Koury Lopes Advogados

Ministério Da Fazenda Edita Portaria Sobre Apostas De Quota Fixa

Brazil Government

KL

Koury Lopes Advogados

Contratos Com Influenciadores Digitais É Tema De Artigo No Conjur

Brazil Media & IT

KL

Koury Lopes Advogados

Brazil's New Sports Betting Framework

Brazil Media & IT

KL

Koury Lopes Advogados

Publicada A MP Das Apostas; Confira Os Principais Pontos Acompanhados Pelo Mercado De Bets

Brazil Media & IT

KL

Koury Lopes Advogados

Brazilian Supreme Court Decides On ISS Levy Involving Advertising Materials

Brazil Media & IT

MB

Mayer Brown

Melissa Kanô Trata Sobre Branding No Mercado Jurídico Em Vídeo Da Fenalaw

Brazil Commercial

KL

Koury Lopes Advogados

Political Advertising In Brazil - Politicians Versus Musicians: Two Battles, Two Results

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Burger King And False Advertising In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Brazilian Supreme Court Decides On ISS Levy Involving Advertising Materials

On March 21, 2022, the Brazilian Supreme Court published a decision related to the trial of Direct Action of Unconstitutionality 6034, in which the Court ruled the Tax on Services levy on the addition of advertising texts and materials.

Brazil Media & IT

MB

Mayer Brown

Melissa Kanô Trata Sobre Branding No Mercado Jurídico Em Vídeo Da Fenalaw

A sócia de Direito Societário, Fusões e Aquisições do KLA, Melissa Kanô, participou de vídeo publicado pela Fenalaw Business.

Brazil Commercial

KL

Koury Lopes Advogados

Political Advertising In Brazil - Politicians Versus Musicians: Two Battles, Two Results

João Doria, governor of the state of São Paulo and presidential candidate, was sentenced, on February 1, 2022, by the First Chamber of Private Law of the São Paulo State Court of Justice ("TJSP"; Appeal No. 1077362-28.2018.8.26.0100)

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Burger King And False Advertising In Brazil

On April's Fool Day, Burger King was fined for false advertising a "chocolate burger", which was never actually commercialized.

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Brazilian Bull

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Global Advertising Lawyers Alliance (GALA)

Brasília Em Pauta – Edição Nº 03

O "Brasília em Pauta" é um boletim semanal preparado pela equipe de Contencioso de Brasília, contendo os principais casos a serem julgados pelo Supremo Tribunal Federal (STF),...

Brazil Litigation

MB

Mayer Brown

Consortium Administration Company Will Have To Disclose Its Services' Real Conditions After Misleading Advertising In Brazil

The 2nd Court for Diffuse, Collective, and Homogeneous Individual Rights of the City of Campo Grande (Mato Grosso do Sul State)

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Brazilian Superior Labor Court Has Decided That Wearing An Uniform Containing Advertisements Does Not Infringe The Employee's Image Rights

A former employee of the supermarket chain BOMPREÇO BAHIA SUPERMERCADOS LTDA. filed a lawsuit against it, demanding compensation for moral damages for having been forced to work as...

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Irregular Advertisement In Brazil Claiming Connection Between The Purchase Of School Supplies And Good Grades

Consumers from multiple states across Brazil filed a total amount of 31 complaints at CONAR (Brazil's National Advertising Self-Regulating Council)...

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Misleading Burger King Advertisement - One Meal For Five Reais

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Ancillary Use Of Sculptures In Advertising Does Not Constitute Copyright Infringement In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Brazilian National Health Surveillance Agency's Resolution Restricts Cannabis Based Products Advertising

Brazil Cannabis

GA

Global Advertising Lawyers Alliance (GALA)

Limits To Generic Comparative Advertisement In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

NEWSLETTER - KLA FEVEREIRO

Brazil Commercial

KL

Koury Lopes Advogados

Provisional Measure No. 923/2020 Allows Prize Draws On TV Stations

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

SENACON Promove Consulta Pública Sobre Regulamentação da Publicidade Infantil

Brazil Media & IT

KL

Koury Lopes Advogados

SENACON Promotes Public Consultation On Child Advertising Regulations

Brazil Media & IT

KL

Koury Lopes Advogados

São Paulo's Public Prosecutors Office And Google Sign Term To Regulate Online Children Advertising

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Banks' "Do Not Disturb" System Starts On January 2nd, 2020, In Brazil

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Invest In Bitcoin And Earn 1% To 2% Per Day For 300 Days

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

SOS SKOL – You Play, It Arrives, You Marathon

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Globoplay App - It's Free

Brazil Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Brazilian National Anti-Counterfeiting Council Executes MOU To Decrease Counterfeit Websites' Profitability

Brazil Media & IT

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Veirano e Advogados Associados

Invest On Bitcoin And Earn 1% To 2% Per Day For 300 Days

Brazil Technology

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Veirano e Advogados Associados

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Latest Videos

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La Gestión De Mercadeo Al Emprender (Video)

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CLD Legal

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