Emma Iles (Partner, Melbourne) and Peng Lei (Partner, Kewei, Shanghai) discuss recent intellectual property developments in Australia and China with an impact on the consumer sector including the availability of interlocutory injunctions, product distinction through competitor comparison, punitive damages and trends in the development of green consumer technologies. Emma and Peng share their insights, with a focus on the consequences for product differentiation.


About the Future of Consumer – Asia-Pacific Predictions series

Rampant digitisation, pressure on ESG, post-Covid upheaval - our video series tackles the big trends in the booming Asia-Pacific consumer sector

Consumer sector companies will not return to pre-pandemic settings - the changes to business models are here to stay. Supply chain reinvention. Online customer service. Remote working. Artificial Intelligence and machine learning. All things digitization.

How fast consumer confidence recovers is different in each jurisdiction, and many countries are now using their recovery plans to push through climate action. And so too for consumer companies building customer trust (and shareholder value) through social capital initiatives.

In this series, our Asia Pacific Consumer Sector team will explore the key issues driving trends in 2022 and share their predictions on those that will have lasting impact for consumer sector companies.

Visit rest of the series here

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