ARTICLE
3 February 2021

Models And Public Figures Tend Not To Understand The Magnitude Of Their Influence

GA
Global Advertising Lawyers Alliance (GALA)

Contributor

With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
The Superintendence of Industry and Commerce had to intervene again in a COVID-19 related advertisement.
Colombia Media, Telecoms, IT, Entertainment

The Superintendence of Industry and Commerce had to intervene again in a COVID-19 related advertisement. This time was the DJ and model, Natalia Paris was promoting a product based on chlorine dioxide to prevent COVID-19. In Colombia, this king of goods require an authorization form the Health Authority. However, the Health Authority informed the Superintendence of Industry and Commerce that no product based on chlorine dioxide had any kind of clinical studies or scientifically support and that in fact, instead of an authorization there is a health alert with file No. 081-2020 concerning chlorine dioxide based products as the might cause: Respiratory failure, Changes in the electrical activity of the heart, Deadly low blood pressure, Acute liver failure, Severe vomiting, Severe diarrhea, among others. Thus, Natalia Paris was ordered to immediately cease the promotion of the product based on chlorine dioxide and remove all kind of advertisement or comments on this regard.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More