In recognition of our excellence in client service, advocacy and advice across a wide range of key industries, McCarthy Tétrault is proud to be the only law firm listed in the inaugural Report on Business Top 25 Best B2B Brands by The Globe and Mail, also earning the top honour in the Legal category out of 11 firms. This recognition further reinforces McCarthy Tétrault's status as an industry-leading law firm and reputation in the global business landscape as a trusted and innovative business advisor.
"This acknowledgement is a true testament to our firm's core values of investing in our people, our clients and our communities," said Dave Leonard, CEO at McCarthy Tétrault. "Our top priority has always been our clients' sustained success, and we recognize that the best way to achieve this is to support a collaborative, inclusive and innovative culture that evolves with the pace of business. We thank our clients for continuing to trust our firm's legal and industry expertise to collaborate on their most important matters to achieve their business goals."
Best B2B Brands is a new annual research initiative produced by The Globe and Mail's Report on Business magazine in partnership with Ipsos. The Top 25 list identifies the most trusted brands and defines excellence among major B2B service providers across seven industry categories (Accounting, Banking, Communications, Consulting, Enterprise Software, Group Benefits and Legal), based on the opinion of 406 Canadian executives who were surveyed in January and February of this year. Brands were evaluated on 42 different attributes related to client engagement, culture, innovation, social responsibility, and talent. Analysis of the data resulted in a list of 25 best overall business brands, as well as top-three lists in each of the seven industry categories.