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Kerri Ruttenberg, a Jones Day partner and the best-selling author of Images with Impact: Design and Use of Winning Trial Visuals, covers practical tips for creating effective images, talks about why it's important to ask
Kerri Ruttenberg, a Jones Day partner and the best-selling
author of Images with Impact: Design and Use of Winning Trial
Visuals, covers practical tips for creating effective images,
talks about why it's important to ask "what's the
point?," and describes how the
"Understand/Believe/Remember" strategy can be key to
influencing juries and other audiences.
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