ARTICLE
2 July 2025

How The Recent NCAA Settlement Will Impact Brand Deals With Athletes (Video)

LL
Loeb & Loeb LLP

Contributor

Loeb & Loeb is a premier law firm focused on helping organizations and individuals innovate, grow and evolve in a changing world. Our market-leading practice and industry teams deliver practical insight and strategic solutions in complex deals, high profile disputes, cutting-edge regulatory issues and other matters critical to our clients’ success. The firm has approximately 450 lawyers across eight offices in the United States and Asia. This material may be considered attorney advertising.

If you've been following the world of college sports lately, you've probably heard about the big changes coming from the House v. NCAA settlement.
United States Media, Telecoms, IT, Entertainment

If you've been following the world of college sports lately, you've probably heard about the big changes coming from the House v. NCAA settlement. It's a game-changer for brands looking to work with college athletes as endorsers or influencers, especially at the Division I level. My video will walk you through what's new, what's still in the works, and what this all means for your marketing efforts.

Click here to watch the video: https://youtu.be/i6p-y1SFCwg

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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