Bylined article by Litigation & Dispute Resolution partner Richard Nowak (Chicago).
R&C: To what extent have social media platforms become an integral part of doing business? How would you characterise their integration into corporate communication strategies in recent years?
Brady: Today you are unlikely to find many businesses that do not have some sort of social media presence. There is, however, still uncertainty in some businesses as to how to make social media platforms work for them. There are also big differences in approach and the social platforms used, depending on whether a company is business-to-consumer (B2C), business-to-business (B2B) or both. In terms of integrating into corporate communications, businesses have certainly witnessed the benefits of being able to reach their target audience, interact with them and create a community where communication is fluid. This has, however, changed corporate communications in a way that seems irreversible: hashtags, emojis, videos, quizzes, surveys and so on, are now part of a business' interaction with customers, and the audience completes that communication process with its participation and engagement.
Nowak: In recent years, a growing number of companies have begun to rely on social media platforms for all aspects of their businesses. Unlike traditional forms of media, social media enables companies to connect with potentially millions of users all around the world with just the push of a button. While social media's influence on business has been increasing for more than a decade, the coronavirus (COVID-19) pandemic has highlighted how important it is for businesses to have a strong social media presence to be successful and influential.
To read this complete article visit Risk & Compliance.
Visit us at mayerbrown.com
Mayer Brown is a global legal services provider comprising legal practices that are separate entities (the "Mayer Brown Practices"). The Mayer Brown Practices are: Mayer Brown LLP and Mayer Brown Europe - Brussels LLP, both limited liability partnerships established in Illinois USA; Mayer Brown International LLP, a limited liability partnership incorporated in England and Wales (authorized and regulated by the Solicitors Regulation Authority and registered in England and Wales number OC 303359); Mayer Brown, a SELAS established in France; Mayer Brown JSM, a Hong Kong partnership and its associated entities in Asia; and Tauil & Chequer Advogados, a Brazilian law partnership with which Mayer Brown is associated. "Mayer Brown" and the Mayer Brown logo are the trademarks of the Mayer Brown Practices in their respective jurisdictions.
© Copyright 2020. The Mayer Brown Practices. All rights reserved.
This Mayer Brown article provides information and comments on legal issues and developments of interest. The foregoing is not a comprehensive treatment of the subject matter covered and is not intended to provide legal advice. Readers should seek specific legal advice before taking any action with respect to the matters discussed herein.